Apple’s Safari, the second biggest browser behind Chrome, limited cookie tracking in 2017. “They were the most privacy-invasive technology in the world for a while.” When Google does remove them in 2022, it won’t be first – but its huge market share does mean it will have the biggest impact.
“Third-party cookies were awful,” Cyphers says. The removal of third-party cookies from Chrome, first announced in January 2020, has been a long time coming.
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